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The upside of a downside – Bombardier jet crash lands at Toronto International Airport

February 2025

I’m normally a “glass half-full” kind of guy, but I think there might be a bright spot in all of this for Bombardier, the manufacturer of the CRJ900 jet that crashed at Toronto Airport. I see potential for a new advertising campaign. Picture this: You’re watching a video of the still-mostly-intact aircraft laying upside-down on the runway, with the voice-over narration telling the viewer, “Our airplanes are so well built, they can slam into the runway, flip over and catch on fire, but the fuselage will remain completely in tact. Oh sure, one of the wings was sheared off, along with the vertical and horizontal stabilizers, but hey, you try rolling a jet and see how many wings you shear off! That had nothing to do with our engineers and designers.  Bombardier Aviation:  You won’t see the doors falling off our airplanes.”

Delta airlines might also be able to get in on the action too. “Delta Airlines: We’ll get you there, even if we have to do it stand on our heads to do it. Oh yeah, and make sure you keep your seatbelt fastened at all times when in your seat.”

Is it too soon for some comedy? After all, tragedy plus time equals comedy.

Sources: What we know about the plane that crashed, flipped at Toronto’s Pearson airport | CBC News, https://rumble.com/v6m0wvp-delta-plane-flying-from-minneapolis-to-toronto-crashes.html?mref=4pvd7&mc=b2gay&fbclid=IwY2xjawImSRxleHRuA2FlbQIxMQABHXosG_GL3_tzzTG5irHFkzBIC5myt6cz9Nu-is9K8UmdMRgLl_H3nnH2XA_aem_GiClRR5YTZbRta6OIHqv5Q.

About the author

Bruce Forsyth

Bruce Forsyth served in the Royal Canadian Navy Reserve for 13 years (1987-2000). He served with units in Toronto, Hamilton & Windsor and worked or trained at CFB Esquimalt, CFB Halifax, CFB Petawawa, CFB Kingston, CFB Toronto, Camp Borden, The Burwash Training Area and LFCA Training Centre Meaford.

Permanent link to this article: https://militarybruce.com/the-upside-of-a-downside-bombardier-jet-crash-lands-at-toronto-international-airport/

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